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This web site ves.ac.in has the following on the web page, "Chembur East, Mumbai,." We saw that the webpage also said " Swami Vivekanand Pre-Primary School Sindhi Society." It also said " Swami Vivekanand Purva Prathamik shala. Devkibai Bhojraj Chanrai Pre- Primary school. Swami Vivekanand Primary school Sindhi Society. Devkibai Bhojraj Chanrai Primary school. Swami Vivekanand High School Sindhi Society. Vivekanand Pre- Primary school Kurla. Vivekanand English High School Kurla." The header had Vivekanand Education Society as the highest ranking optimized keyword. It is followed by VES, Schools, and Junior Colleges which isn't as ranked as highly as Vivekanand Education Society. The next words ves.ac.in used was Degree Colleges. Hostels was included but might not be seen by search engines.